ALICAS gifts capsule clothing parcels to people in clothing crisis – thoughtfully tailored to their size, style and religious or cultural needs.
Each capsule wardrobe is designed to support the recipient to retain their dignity, identity and confidence through some of life’s most challenging circumstances – domestic abuse, human trafficking, poverty, homelessness, forced marriage and seeking refuge.
“A lady named Ali once told me that a good coat and pair of shoes were key to rebuilding her life. They allowed her to take her children to school and go to job interviews with pride. Years later, after seeing the poor quality of donations in refuge myself, I made it my mission to do better and banish the bin bag. ALICAS (or Ali’s Coats and Shoes) was born.”
ALICAS is a social venture, comprising:
Both entities work together to ensure their social impact remains sustainable.
ALICAS operates a ‘purchase-with-purpose’ business model and has two revenue streams:
We donate 25% of each sale, and the garments it repurposes, to The ALICAS Foundation – which provides bespoke clothing parcels for people in clothing crisis.
Shortly before the Covid-19 pandemic, we conducted a highly successful pilot – onboarding 14 referral agencies, diverting 2,000 garments from waste and distributing over 100 capsule clothing parcels.
The demand we experienced and the feedback we received validated the demand for our service and provided essential insights to refine our offering, including the products we supply and the way they are delivered. Changes we’ve implemented include:
With many crises affecting people around the world, and the ongoing environmental burden caused by the fashion industry, the need for ALICAS remains immense.
Together, let’s help rebuild lives one capsule wardrobe at a time.
Empowering Style, Empowering Lives: Subscribe to our newsletter to follow the launch of our sustainable fashion line, where every purchase supports women in clothing crises. Join us in a mission that dresses with purpose and compassion. Sign up now for updates on how we’re making a difference, one garment at a time.